Fresh Food Finder connects small farmers with consumers in their local area, allowing them to easily list and sell their products directly to consumers.

User goals

For the consumers

Easy contact with farmers in their local area, to facilitate the process of buying fresh food.

For farmers

Easy way to showcase and sell their fresh products directly to the consumers.

For better communication

To have a transparent and easy communication between consumers and buyers, allowing informed purchasing decisions.

For the system

To support local agriculture and promote a healthier food system.

Features to be explored

Map

Allows users to search for fresh food in their area by location.

Messaging

Allows users to communicate between them and to contact farmers with questions about their products.

Favourites

Allows users to save their favorite farmers and products for easy access in the future.

Recipes

Suggests recipes to users based on the products they have purchased or saved as favorites.

Profile

Allows users to create profiles and save their personal information for easy ordering in the future.

Information Architecture

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